Hello! Below is an overview of the creative process we'll go through to capture the images for your website. Take a look and let me know if you have any questions.
Y O U R B U S I N E S S
The business visuals on your site should represent who you are, what you do, where it happens, and include some beautiful shots to tie it all together. In order to capture this essence, I'll need to know more about your business. Your images serve an important purpose -- to warmly introduce you to customers/clients so they can understand that what you're selling is what they need to buy. Once I've learned about your business, we can start brainstorming about the location and logistics for getting the images that tell your story.
An example to help: Think about a restaurant shoot in a magazine. Visuals for this business would be the exterior/interior of the space, the food, the employees, the light across the tables, a sizzling pan, and people savoring the night.
Questions About Your Brand:
What kind of business are you in?
What are your offerings / what do you sell?
Where do you do the work?
Who is your ideal customer/demographic?
What kind of tools do you use?
What's the feeling you'd like to capture in these images?
What experience do you want to capture?
Are there specific shots you know you want?
What brands do you like? People in your industry you admire? Examples to emulate?
L O C A T I O N
There's a reason the cliche "location, location, location" is so often used. It's important. If your business is a store or an office, we'll shoot there. If you are a service, we'll have to think about where you want your customer to visualize you helping them out. If you work with clients from home, we can make that beautiful. Wherever we shoot, the space should be clutter-free and have some natural light. If shooting outside is best for you, photographing in the morning or late afternoon is best.
C L O T H I N G / H A I R / M A K E UP
This is the toughest area for most clients. When picking clothes, choose clothing you'd wear to meet new clients or customers. Colors and patterns that contrast your eyes or skin tones make you stand out from the scene. Don’t be afraid of color (except neon). White and black are classic, but no matter the color, be sure to choose something well-tailored that has recently been cleaned. The high resolution images we will take pick up every bit of lint.
You want this image to speak clearly for you, so you want to look your best.
For women: If you're not a hair or makeup person, consider using a professional to help. Ulta or Sephora are two inexpensive options. When you're booking your appointment with them, make sure to mention it is for a business photo, so you need a style where your hair is away from your face. If you have long hair, it's a good idea to find a way to pin it back: this maximizes the amount of great shots we'll get. For makeup, use matte products, as products that sparkle accentuate lines. Go easy on the eyeliner: it's hard to edit out and almost always makes the eyes look more narrow. If you're not a makeup person, use a moisturizer and consider basic under-eye concealer and mascara as a way to look your best on camera. No matter what, drink lots of water before your shoot and wear Chapstick or lip balm. This may seem random, but it makes your lips look moisturized (not shiny), and you can always add your favorite lip color on top of that if you like color. As for hair, hairspray and pomade are fantastic at smoothing flyaways.
For men: Unless you wear a beard or stubble as a matter of pride, shave the morning of your shoot, and apply a tiny amount of moisturizer to your face. Drink lots of water before the shoot, and put on some Chapstick. Seriously, it matters.
D U R I N G T H E S H O O T
If we're shooting outside, when you get there try to breathe in the location. Feel the air, the wind, the sun. This will help you relax. I think of shoots as collaborative experiences, so if you've got suggestions, let's try them.
If we're shooting inside, it will take me a few minutes to set up and test the lights, which we can use to get to know each other better and get you in the spirit of shooting.
The goal of our shoot will be to capture who you are, your products, and/or your services, whatever they may be. The best way to capture authentic experiences is to have you go through a short demonstration of what you do. Depending on your business, this may include having a model customer on hand, someone who is a representation of your target demographic. If you make something, let's shoot you making something. If you're a creative, we'll show you creating. A coach or teacher? We'll show you making learning happen.
Even if you might be prone to being nervous, once you go into work mode you'll feel more natural and we'll be able to get the shots we need. I am here to make you look amazing, and we've got plenty of digital space, so let's go for it.
P R O O F S / F I L E S / P A Y M E N T
I will go through your shots after your session, and within 3-4 business days I will pull what I believe are the top shots into an online gallery. When you review the files, choose images based on the expressions you like the most. I will crop, pull out anything that takes away from your look, adjust the lighting, repair any blemishes, and make sure the color is consistent across all images.
Once I've received your favorites, it will take 1 to 2 weeks to turn around your images. Additional edited photos (beyond 40) are $20/per image.
Payment for services and a signed contract are required when booking your session. You may pay in cash, via check, or through PayPal (email@example.com) or Venmo (@jennheflinphoto).